SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Search engines simply want to deliver the most relevant results to their users based on search queries. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder.

Build a mobile-friendly site

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return.

Add contextual (in-content) links to other relevant pages on your website

Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. Sometimes knowing why you’re doing something can make all the difference. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). How to fix Google penalties. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results.

Are you using Shared web hosting?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly." To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to.

Make sure that you supply what you promise to the visitors

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO).

Keyword Research for Page Titles

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher.