Ensure that your site loads quickly, not just where you're located, but from around the world. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted

Talk to your customers

Meta description tags can influence click-throughs but aren't directly used for rankings. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.

Expand as necessary

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication.

Get inside the heads of your customers

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Gaz Hall, a UK based SEO Specialist, commented: "With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following."

User-generated content + communities

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not.