Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Never startwriting an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully.

How do backlinks help SEO?

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks.

Identify your SEO keywords

lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. How to fix Google penalties. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.

More importance is given to mobile

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information." Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Stop marketing to audiences and instead market to customers at scale.

Create link-worthy content

The search engines continuously invest in improving their ability to better process the content of web pages Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile.

Think like a human not a spider

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Sites that aren’t optimized for user intent and mobile SEO will fail. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. From a usability point ofview, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website.