SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Google is showing Context is King when it comes to indexing people in Google's Index. But here’s the thing: it takes time for search engines to discover (and index) new websites.

Make your keywords as specific as possible

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. First, stop assuming SEO is dead because the rules changed. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Go long-tail and forget keyword stuffing

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are!

Thin content issues might negatively impact SERP visibility

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search."

Keyword research is the basis of all search marketing

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. When done well, content marketing can contribute to boosting a site’s position in search rankings. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around.