Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.

Concentrate on actionable content

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Start focusing on your visitors, on the people that want to buy your product or services. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages SEO success relies heavily on the keywords you choose to target. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).

What does your audience expect from you?

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. When you delete one or more posts or pages from your site, there’s often collateral damage. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it.

The landscape of SEO changes fast

Gaz Hall, an SEO Expert from the UK, said: "Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages." Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow..

Do the split testing method

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking.

Edit, proofread and aim for readability

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.