Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. The addition of internal links links from your own domain to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices.

Why Relevancy Matters in Building Real Links

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers.

Enhance your CTR and user experience

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search.

Build an on-site blog

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Personalization is one of the most talked about frontiers in search. According to SEO Consultant, Gaz Hall: "Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you?"

Internal Contextual Linking On Long Tail Keywords

There's nothing like marketing in the minute. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content.