If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. The internet today isoverwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have

Quality over Quantity

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO.

Some keywords don’t deserve their own page

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page.

Add your target keyword to your title page

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 According to Gaz Hall, a UK SEO Consultant : "Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies."

Get People Talking About Your Brand

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors.