SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Nothing is worse thanarriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind.

Do not duplicate meta descriptions

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive.

The Major Elements of Planning

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better.

Mix the methods up

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Gaz Hall, an SEO Expert from the UK, said: "Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2"

Increase Organic Traffic

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer.