If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store.

Adopt a customer centric view of LSI

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. Now, that was always kind of the goal but it was just easier to get around that. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot.

More backlinks = Higher rankings

If you don’t already have an account for Google Webmaster, make sure that you create one! A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. Anchor text diversification is all about not having the text links. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. It is also worth checking out your main competition to see which keywords they are targeting.

Write a keyword-rich introduction about keyword stuffing

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and makes it possible to enrich your content with strong and matching keywords. Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people.

Don't miss out doorway sites from your detailed marketing checklist

As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. Why not try replacing it with another one that could work better. An SEO keyword is a popular search term your core audience looks for on a regular basis. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important sales. But what are some techniques that may help your website move up in the rankings?

Determining Relevance: Trust your gut when it comes to search engine spiders

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Research your target audience If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Time and time again, Development teams forget, give little consideration to, or simply don’t realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website.