Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords.

Take a customer focused approach to backlinks

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. The most important step  now you have your keywords, be sure that you know how to implement them in your content. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. That is what it’s all about.

Adopy a monetisation first approach before putting efforts into landing pages

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Most SEO consultants are looking to build backlinks. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first.

Quality over quantity when it comes to long tail search

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Even guest-blogging with a sole motive to generate links is also burned down. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. Research your target audience  If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled.

Why have sitemaps been so popular?

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. If you are aware of your institution’s resources and strengths, you’ll know which type of practitioner to work with.

Paid SEM is a great source of keyword ideas for free SEO

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. You certainly don’t want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Search engines look fondly at websites that have high-quality links leading back to their site. We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly.