Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. Rankings matter. But they’re not the metric you should be focusing on. A strong online presence is essential for any business to be competitive.

Marketing analytics can lead to better lead nurturing and management

In fact, Google Panda, the search engine’s ranking algorithm, is designed to sift out websites with thin content. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.

When auditing your site, take time to think about anchor text

This process is repeated until all scenarios were tested, i.e. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Sometimes the first step is not to do the right things (better), but rather to stop doing the wrong things. Local search success can be achieved by SEO. People who embark on black hat SEO tactics have to operate in the darkness (to some extent). If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site.

Ranking high in the search engines is tough.unless you concentrate on SEO campaigns

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. This is usually enough to get the link removed. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. As such, ranking number onefor your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web.

Don't miss out keyword stuffing from your detailed marketing checklist

And the major definitive terms in your query are keywords. The actions you take to optimize your site will have a direct effect on your SEO ranking. Instead of Internet-based churn andburn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month?

PageRank of the page

Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don’t worry! While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published.