The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links

Google Algorithms Target Low-Quality Content

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. If you're anything like me, then you're looking to understand why certain things work the way they do. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum.

Start simple, but don’t skip this step.

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother.

Where to start, I have so many pages?

Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption."

Carve out time for updating and improving older SEO content

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console.