SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject.
As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords If you website isnew, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue.
When it comes to website traffic, more is not always better
The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. According to Gaz Hall, a UK SEO Consultant : "Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential."
Understanding Your Audience and Finding Your Niche
Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. A big part ofeffectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new.