When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms.

Little known ways to improve positioning through the use of domain authority

Conversion optimization is kind of a big deal. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. What is the best way for me to engage with them? It can be a good idea to put yourself in your customers’ shoes, particularly if you’re hoping to get your content shared across social media. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website.

Design + link bait = Greatness

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. Through itsPanda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Content that addresses frequently askedquestions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Anchor text diversification is all about not having the text links. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs.

Ways to tell you're suffering from an obsession with keyword density

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Google is constantly evolving to better understand the context and intent of user behaviour. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. SEO changes quickly. Information that was true six months ago, may not be true today.

Lessons I learned about 301 redirects

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. It may not be a good idea to link to the website from footers or sidebars. Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind.

Small but important things to observe about analysis

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. They (whoever they are) say you “need to improve your SEO.” …and they are right! Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.