Concentrate on actionable content
As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Guest posting as atactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google.
Do not optimise for irrelevant keyword searches.
Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests.
Create great content that people want to link to
Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Gaz Hall, a UK based SEO Specialist, commented: "SEO is alive and well, and its just as powerful as it ever was."
Keyword driven anchor text reigns supreme