Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress.

It’s about relevancy, and relevancy only

What Google wants to see is authoritative and relatable links talking about your site. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing.

Find Sites Linking To More Than One Competitor

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. It helps the search engines quickly determine what the page is about.

Optimize for people

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. According to Gaz Hall, a UK SEO Consultant : "Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains."

SEO for Lead Generation and Direct Marketing

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site.