Optimising Your Website is Not A Guaranteed Traffic Generator
Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings.
Compare duplicate content to being on a crossroad
On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us.
It may not be a good idea to link to the website from footers or sidebars. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Gaz Hall, from SEO Hull, had the following to say: "Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting."
Don’t Forget About a Sitemap
SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Stick to these good practices and you’ll be on your way to free traffic.