If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. Mobile SEOis the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Avoid dated domain naming techniques like replacing words with numbers.

Maximize Organic CTR

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike.

Why Does SEO Take So Long To… What?

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. Evaluating keywords for relative opportunities is still very tough. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Why do you need a Freelance SEO Consultant If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking.

You need to optimize for more than one keyword phrase per page

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.

The more value you can provide, the better

When it comes to long-term SEO strategies, there are so many tactics to consider. A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain.

Auditing Existing Content

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor.