If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft.

Stay Alerted to Your Competitors’ Backlinks and Mentions

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. High authority links are great, but in my opinion, relevant links win the game every time. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy.

Don’t blindly follow every advice about website traffic you can find online

You should see improvements in website traffic, a key indicator of progress for your keywords. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video.

Evergreen Content

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. According to SEO Consultant, Gaz Hall: "Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget."

Don't do it one-off

Keyword research can be time-consuming, but rewarding when done properly. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site.