Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly.

Keywords vs. Topics vs. Relationships

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. It’s important to monitor the backlinks your site is accumulating Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering.

Always endeavour to gain the trust of Google

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. Anchor text diversification is all about not having the text links. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only.

What should you look for?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking.

Avoid multiple H1 tags, and assign a unique H1 tag to each webpage

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Stick to these good practices and you’ll be on your way to free traffic. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.

Competitor link profile analysis

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent.