Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords.

Review your goal keywords

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. WordPress is one of thebest-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site.

Check navigation and UX factors

Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. Anchor text diversification is all about not having the text links. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes.

Keyword research has several advantages

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust.

Set a bare minimum expectation for repurposed content

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business.

Should I start with a blog?

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about. Instead of creating content, a lot of websites should be focused on cleaning content. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible.