There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Local businesses can’t be fully evaluated on the basis of links. Links are still a critical element to Google’s algorithm and their value needs to be protected. Google is showing Context is King when it comes to indexing people in Google's Index.
Sprinkle LSI Keywords
The canonical URL tells you / Google what the source of a page is. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic.
How Can I Create Engaging, Trustworthy Content?
The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. According to Gaz Hall, a UK SEO Consultant : "Content quality, content amount, and website information are all factors in your Page Quality Rating."
Landing page and site user experience
Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Links back to your site from elsewhere online are an important way to improve your search ranking; When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location.