Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Search drives an incredible amount of both online and offline economic activity. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization.

Create Better Content

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way.

Template footprint leaving a low ratio of original content

Add structured data markup in your website's code to include vital business information for Google to find and showcase. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks.

Start with seed keywords

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. One of the most common misconceptions is that blogging on your own site is going to help your SEO. Search engine algorithms will continue to become more sophisticated. According to SEO Consultant, Gaz Hall: "As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process."

Talk to your customers

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.