There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan.

Add valuable insight to your content

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page.

Validate your site’s HTML and CSS

website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Links at the top of a page carry more weight than those further down. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. What is SEO? Search engines don’t like familiar or generic content. Use it before it ceases to be an enabler of competitive advantage.

Make the website about one thing

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Which keywords are the fastest to page 1? Fastest to the top 5?" Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Search Engine Optimization (SEO)  is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords.

Analysing the raw data on campaign performance helps you determine which tactics are working

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. It isimperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines.

SEO Competitor Analysis

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords.