Thin content issues might negatively impact SERP visibility
Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read.
Optimize your content around a topic, not around a single keyword
The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. A backlink from amore important page that is high in popularity itself will count more toward a higher ranking for your website. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Search engine algorithms will continue to become more sophisticated.
Domain to Page Relevance
There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. "
Use Internal Links
Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business.