Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content.

Make basic duplicate listing detection

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they live. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research.

Offer relevant, useful and original content

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. SEO in Hornsea is here. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly.

Use social sharing buttons as a matter of course

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance." While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages.

Keep a Record of All SEO Expenses

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication.

Dynamic vs Static- Which is preferred?

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed.