There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text area. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content.

Make sure your SEO checklist includes analytics for best results

This is not a good situation for your website’s SEO and user experience. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. Take it from Google themselves: sites that aren’t mobile-friendly or don’t have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it’s own title and description that accurately describes the content on that specific page. Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level.

Create a roadmap for linking between your own articles

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Keyword research can be done using free tools. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. The backlink is one of the strongest ranking signals for any site because they indicate its authority.

Takeaway tips for comment spam

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. If you want to sell products on your website and need to drive customers towards it, then SEO can help. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words.

The benefits of search queries to your search marketing strategy

Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Think of SEO as one small part of a much more cohesive marketing strategy. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site.

Maybe link research will be a thing of the past

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Keyword research can help you discover new content opportunities, while it can also improve your existing content. I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point.

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. Google provides refinement suggestions as the searcher is typing. And for that a soliddigital marketing and SEO strategy should be in place. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking.

Understand about nofollow links

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on to acquire keyword-rich domain names. We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Use it before it ceases to be an enabler of competitive advantage. In an SEO scenario, Googlelikes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title.

This year will be the year of hits

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. These larger websites are typicallyeCommerce sites, or blogs which have been running for a long time. SEO in Hessle is here. When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks).

In a nutshell, we will run out of SEO in three months time

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "How do you work out the price of SEO packages?" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Sometimes knowing why you’re doing something can make all the difference. They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. SEO is a fundamental aspect of digital marketing strategies. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction.

Consistent doesn't mean identical. when you're discussing content

By providing contact information, or links to your social media, you can make their conversion much more likely. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. We know consumers want personal interactions with brands, but they also want them in real time

My thoughts on html

As much as every business wants to be a success there is a real danger of too much and too fast. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. More leads should bring additional sales and opportunities. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience.

Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. When youdelete one or more posts or pages from your site, there’s often collateral damage. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers.

The mysterious world of javascript

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. Does this really matter? I would say yes. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.

Thinking about quality makes everything OK

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. It’s important to monitor the backlinks your site is accumulating Keyword research can be done using free tools. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. A slow-loading website not onlytests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience.

Personalization counts: how does duplication fit into this?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. The convergence of SEO and content has been a driving force in marketing for the past few years. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it.

Take care when dealing with SEO campaigns

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering!

Online marketing changes quickly when it comes to link research

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. In its simplest terms, it’sto correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page.

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms.

Little known ways to improve positioning through the use of domain authority

Conversion optimization is kind of a big deal. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. What is the best way for me to engage with them? It can be a good idea to put yourself in your customers’ shoes, particularly if you’re hoping to get your content shared across social media. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website.

Design + link bait = Greatness

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. Through itsPanda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Content that addresses frequently askedquestions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Anchor text diversification is all about not having the text links. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs.

Ways to tell you're suffering from an obsession with keyword density

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Google is constantly evolving to better understand the context and intent of user behaviour. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. SEO changes quickly. Information that was true six months ago, may not be true today.

Lessons I learned about 301 redirects

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. It may not be a good idea to link to the website from footers or sidebars. Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind.

Small but important things to observe about analysis

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. They (whoever they are) say you “need to improve your SEO.” …and they are right! Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.

web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get extra shares on social media from the authors of the featured articles. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing.

Reasons why you cannot fully understand webmaster tools

Google Trends – Another free tool from the ever-generous Google. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. Backlinks are the foundation of Google's algorithm for determining a site’s page rank.

Small but important things to observe about link exchanges

Body keywords still have their use, however. Your customers may not realize it, but high search rankings make you more credible in their eyes. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Most SEO consults cover a local area. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid.

Unconventional knowledge about googlebot crawlers that you won't find in books

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages.

Write about SERPs

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. So, be sure to open that lane by checking how your website performs on mobile applications. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition.

It’s a win-win strategy with an emphasis on long tail search

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. The point is, don’t limit your thinking to only “ranking” for your main keywords.